Slides from “New Media Measurement” guest lecture
This is a video of the slides I used for a guest lecture in Jim Webster’s Audience Analysis class today at Northwestern University.
New Media Measurement Lecture @ Northwestern University 2009
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‘The Secrets of Marketing in a Web 2.0 World’
The Wall Street Journal discusses marketing in the web 2.0 era in a recent report. While the principles they outline are sound, I believe their description of Web 2.0 and it’s related trends leaves a lot to be desired.
Don’t just talk at consumers — work with them throughout the marketing process.
First, what some people call [...]
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