News and Notes on Social Network and User Behavior Analytics
Even as traditional publishers put the squeeze on digital units, efforts to expand online video are pushing ahead. After initial forays in the last few years, magazine and newspaper sites are upgrading video operations with an eye toward reaping the premium rates that video ads command.
Publishers such as Forbes, Conde Nast, The New York Times and The [...]
In an industry where the “Wanamaker” question hovers over the creation of every media plan seeking to target a brand’s message to the right consumer — and the selection of media to achieve that goal — the notion that “50% of a media buy is wasted, but which half?” seems to be more relevant today [...]
In a post on Video Insider author Imad Mouline writes about opening new streams of revenue or new ways of connecting with customers and other constituents. He says that it is no longer enough to just make a video – you need to be sure that the content you created is the content your visitors actually see, [...]
Chad Hurley, founder of YouTube, recently wrote a post about his vision of the future of online videos. The blog talks about how YouTube has revolutionized the the online video idea by narrowing the gap between the “professional” entertainment companies and home movie buffs.
Their goal is to make the upload process as simple as placing [...]