News and Notes on Social Network and User Behavior Analytics
DURING THE PAST SEVERAL YEARS, as marketers jumped headlong into the online channel, many have embraced behavioral targeting with excitement. That excitement, however, while genuine and mostly warranted, has not always been grounded in an understanding of BT’s diversity or complexity. The challenge and opportunity for both marketers and behavioral networks in a recession, is to [...]
One of our works-in-progress is a commercial version of the navigation analysis software I (Sean Zehnder) originally developed as part of my Ph.D. dissertation. First, the Socialesque API was integrated into an Adobe Flex 3 application where the user can draw “trails” — or imagined paths of a game player in a two-dimensional plane.
As [...]
In today’s MediaPost’s Online Media Daily, Mark Walsh writes about a recent JupiterResearch study comparing the users of Facebook and MySpace alongside the spending plans of advertisers in 2008. According to Walsh, the study argues advertisers are oddly focussed on Facebook, despite the fact that MySpace has a larger user-base with a more ad-friendly [...]