News and Notes on Social Network and User Behavior Analytics
Just read a post titled Research Questions the Long Term Success of Twitter and here are the points the author makes in support of his argument:
More than 60 percent of Twitter users stopped using the free social networking site a month after joining, according to data from Nielsen Online, which measures Internet traffic.
Twitter’s audience retention rate, [...]
In the not so distant past Facebook introduced an API that gives access to a user’s status updates. By ’status’, we mean the sort of information that first became commonplace with IM, when users would let their contacts know whether they were online and how available they were — busy, on a call, in a meeting, out [...]
A very interesting article just appeared on Time.com describing why Social Networks maynot always make a good business. In some of my earlier blogs, I talked about the need to have a strong business model and value proposition for Facebook to succeed. Thats why I gave Twitter a much higher probability of success than Facebook.
I [...]
A better question is does Facebook have any core competence … I have a sneaking suspiscion that Facebook is falling into the trap of being everything to everyone. While thats a good dream, it is very rarely real. Every successful company has had a core competence and Facebook needs to find, define and evolve its [...]
I saw a great email that outlined tips and lessons about social media marketing and how to engage. I am reproducing part of the email here.
1. It’s not free. There are plenty of free social media tools out there. You can certainly set up a MySpace brand page or LinkedIn profile for free. [...]
This is a interesting post that I read about how Twitter has not come up with a business model but yet was able to raise $35M of unsolicited funds. Reminds me of irrational exhuberance of the tech bubble. Whats even more astonishing is that its happening in the wake of the biggest credit crisis of [...]
Late last week, social networking site Facebook introduced an API that gives access to a user’s status updates.
By ’status’, Wilson means the sort of information that first became commonplace with IM, when users would let their contacts know whether they were online and how available they were — busy, on a call, in a meeting, out [...]