News and Notes on Social Network and User Behavior Analytics
The Five Eras of the Social Web:
1) Era of Social Relationships: People connect to others and share
2) Era of Social Functionality: Social networks become like operating system
3) Era of Social Colonization: Every experience can now be social
4) Era of Social Context: Personalized and accurate content
5) Era of Social Commerce: Communities define future products and services
Timing [...]
In the not so distant past Facebook introduced an API that gives access to a user’s status updates. By ’status’, we mean the sort of information that first became commonplace with IM, when users would let their contacts know whether they were online and how available they were — busy, on a call, in a meeting, out [...]
A recent study by InsightExpress, exploring participation trends across social networks, as well as how receptive their members are to advertising, found that 43% of the online population reports using a social networking site. And, no matter their age or number of profiles, social networkers see advertising as a hot topic.Another study by Netpop , [...]
In a post on techcrunch it was revealed that plaYce has announced the beta launch of its Game-Platform-as-a-Service, aimed at assisting game developers bring high-quality 3D game play right into the browser. Games in plaYce are based on 3D renderings of real cities such as San Francisco and New York.
plaYce is targeting independent game developers who will be [...]
Late last week, social networking site Facebook introduced an API that gives access to a user’s status updates.
By ’status’, Wilson means the sort of information that first became commonplace with IM, when users would let their contacts know whether they were online and how available they were — busy, on a call, in a meeting, out [...]
Startups associated with social gaming were all the funding rage in 2008. However, with the recession in full swing the challenges and opportunities for social games, which still primarily exist on major social networks, are considerably different.
The unpredictability of social games is a major challenge. Majority of startups in the space are still at the mercy [...]
Here is a post that in a lot of ways summarizes what we have been saying and why Socialesque’s technology might help in solving a piece of the puzzle.
The use of social networking sites will continue to grow, but advertising will not necessarily expand along with it, according to market research firm IDC. Framingham, Mass.-based IDC [...]
“The old, ironclad vessels of the industrial era will sink under the crashing waves, while firms that create highly nimble and networked structures and connect to external ideas and energies will gain the buoyancy they require to survive.” (Tapscott & Williams, 2006)
I recently read a paper about the evolution of the marketing paradigm. It was [...]
B2B market research is a $100,000 million dollar industry and LinkedIn is expected to debut a network catering to business-to-business market researchers hoping to tap into that. LinkedIn Research Network has already partnered with six market research firms to conduct targeted B2B primary research among its network of some 30 million professionals worldwide.
For the LinkedIn [...]
According to the findings of the 2008 Cone Business in Social Media Study, almost 60% of Americans interact with companies on a social media Web site, and one in four interact more than once per week. The survey finds that 93% of Americans believe a company should have a presence in social media, while 85% [...]