News and Notes on Social Network and User Behavior Analytics
According to a new report on the Global Online Media Landscape by The Nielsen Company Online, engagement by Internet users is deepening, in part a result of a shift toward video content and social networking as popular online subcategories.Highlights of the report include:
The number of American users frequenting online video destinations has climbed 339% since [...]
Here are a few takeaways from The Secrets of Social Media Seminar that took place last week:
1. Viral marketing is now predictable.
Yes, it’s true. Who would have ever guessed that one day we would be able to predict viral marketing? Its called “Social Velocity”, a secret formula that can be used to literally harness viral marketing for just about [...]
I saw a great email that outlined tips and lessons about social media marketing and how to engage. I am reproducing part of the email here.
1. It’s not free. There are plenty of free social media tools out there. You can certainly set up a MySpace brand page or LinkedIn profile for free. [...]
It’s good practice, however, to identify the sacred cows and question them. Here are some thoughts on three pillars of the established order, including social media.
1. The Future of Facebook and Twitter
For the record, I believe that social media has permanently changed the landscape of marketing. Tools now exist for consumers to control the conversation [...]
Startups associated with social gaming were all the funding rage in 2008. However, with the recession in full swing the challenges and opportunities for social games, which still primarily exist on major social networks, are considerably different.
The unpredictability of social games is a major challenge. Majority of startups in the space are still at the mercy [...]
A shift is coming to marketing. The shift will bring with it new demands on marketers, but with even more new opportunities. You don’t need a crystal ball to figure out what is coming, just a healthy respect/empathy for the consumer (who, if you haven’t heard, is in control), an eye on those in your [...]
Advertisers have acknowledged the economic environment by either freezing or reducing ad spending. By tackling the problem from a new vantage point, you can create opportunities for success that may not have thought of before. Put it another way:
Why do we think spending money is the best way to market a product?
When determining how to build [...]
Marketers are struggling to generate the best possible results from their marketing dollars. Efficiency is critical, and top of mind for Q4 and early 2009 is how budgets will be utilized across channels generating the most positive results.
Sure, a discussion will continue about the merits of paid search and other more measurable, controllable forms of media [...]
Social Networks is now mainstream, according to Forrester Research. The company’s research shows 2008 a significant growth for social media, with a decided majority now contributing. 75 percent of Internet users participate in some form of social media, up from 56 percent in 2007. Adoption rates vary by the type of activity. For example, Forrester found large growth [...]
The majority of men often recall online advertising after their online experience has concluded. In fact, nearly half purchase a product or service as a result of an online advertisement, demonstrating the impact of online adverting on buying decisions.
Contrary to commonly held industry perceptions, this demographic is very receptive to certain types of online advertising. [...]