News and Notes on Social Network and User Behavior Analytics
A recent study by InsightExpress, exploring participation trends across social networks, as well as how receptive their members are to advertising, found that 43% of the online population reports using a social networking site. And, no matter their age or number of profiles, social networkers see advertising as a hot topic.Another study by Netpop , [...]
I saw a great email that outlined tips and lessons about social media marketing and how to engage. I am reproducing part of the email here.
1. It’s not free. There are plenty of free social media tools out there. You can certainly set up a MySpace brand page or LinkedIn profile for free. [...]
A post on Mashable talked about Facebook’s plan to monetize using data and allowing marketers to poll.
Facebook finally has a plan on how to monetize its vast user base: according to the Telegraph, they will allow market research companies to poll Facebook users on various details of their personal life.
Yes, that means your sexual orientation, your interests, [...]
In sizing the mobile market, Nielson has found the following patterns.
Overall, in Q2 2008, Nielsen sees 161 million U.S. mobile users accessing data of some sort, 137 million of them going to text. We now have 43 million mobile Internet users. The growth curve since last August is slow and steady, adding around a million [...]
“The old, ironclad vessels of the industrial era will sink under the crashing waves, while firms that create highly nimble and networked structures and connect to external ideas and energies will gain the buoyancy they require to survive.” (Tapscott & Williams, 2006)
I recently read a paper about the evolution of the marketing paradigm. It was [...]
Social Networks is now mainstream, according to Forrester Research. The company’s research shows 2008 a significant growth for social media, with a decided majority now contributing. 75 percent of Internet users participate in some form of social media, up from 56 percent in 2007. Adoption rates vary by the type of activity. For example, Forrester found large growth [...]
B2B market research is a $100,000 million dollar industry and LinkedIn is expected to debut a network catering to business-to-business market researchers hoping to tap into that. LinkedIn Research Network has already partnered with six market research firms to conduct targeted B2B primary research among its network of some 30 million professionals worldwide.
For the LinkedIn [...]
The majority of men often recall online advertising after their online experience has concluded. In fact, nearly half purchase a product or service as a result of an online advertisement, demonstrating the impact of online adverting on buying decisions.
Contrary to commonly held industry perceptions, this demographic is very receptive to certain types of online advertising. [...]
According to the findings of the 2008 Cone Business in Social Media Study, almost 60% of Americans interact with companies on a social media Web site, and one in four interact more than once per week. The survey finds that 93% of Americans believe a company should have a presence in social media, while 85% [...]