News and Notes on Social Network and User Behavior Analytics
Almost a third of users of social networking websites such as Facebook and MySpace are fed up with receiving requests to join online groups or try new applications, according to a study.
The study, for industry body the Interactive Advertising Bureau, found that 31% of social networking website users disliked the barrage of notifications and requests [...]
I recently read a blog on techcrunch where they delved deeper into latest set ofComscore data. It seems that Facebook continues to show tremendous growth, and may well catch up to MySpace in terms of U.S. unique visitors by 2010. But another interesting trend, and one that is important to advertisers, are the increases in engagement both [...]
In today’s MediaPost’s Online Media Daily, Mark Walsh writes about a recent JupiterResearch study comparing the users of Facebook and MySpace alongside the spending plans of advertisers in 2008. According to Walsh, the study argues advertisers are oddly focussed on Facebook, despite the fact that MySpace has a larger user-base with a more ad-friendly [...]