News and Notes on Social Network and User Behavior Analytics
I recently read a blog on techcrunch where they delved deeper into latest set ofComscore data. It seems that Facebook continues to show tremendous growth, and may well catch up to MySpace in terms of U.S. unique visitors by 2010. But another interesting trend, and one that is important to advertisers, are the increases in engagement both [...]
… this is a reproduction of a blog by Joe Marchese.
I have long been convinced that standard online marketing metrics were not only ineffective and inefficient for marketers, but were also destroying the quality of content on the Internet. Over a year ago I wrote about“Advertising’s Role In Crippling The Internet As A Medium” and again [...]
I read a very thought provoking blog on Online Publishing Insider that touches upon some of my earlier blogs regarding measuring Engagement
The author postulates that marketers need to understand their audience well enough to move from metrics to indices to the brand engagement story. Some key points to laid out are:
What is the epiphany of [...]