Socialesque Blog

Socialesque Blog

News and Notes on Social Network and User Behavior Analytics

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Posts tagged Measuring ROI

Change is coming …

A shift is coming to marketing. The shift will bring with it new demands on marketers, but with even more new opportunities. You don’t need a crystal ball to figure out what is coming, just a healthy respect/empathy for the consumer (who, if you haven’t heard, is in control), an eye on those in your [...]

Producing Online Videos is one thing: Knowing it has reached your audiences, another

In a post on Video Insider author Imad Mouline writes about opening new streams of revenue or new ways of connecting with customers and other constituents. He says that it is no longer enough to just make a video  – you need to be sure that the content you created is the content your visitors actually see, [...]