News and Notes on Social Network and User Behavior Analytics
In his post on Mediapost Phil Leggiere wrote
The premise and big promise of online display advertising has been that it could ultimately free advertisers from the “blind spending” of traditional media. Online, the pitch went, and still goes, John Wanamaker’s paradox, the famous zen koan of traditional media — “I know that half my advertising works, but [...]
Almost a third of users of social networking websites such as Facebook and MySpace are fed up with receiving requests to join online groups or try new applications, according to a study.
The study, for industry body the Interactive Advertising Bureau, found that 31% of social networking website users disliked the barrage of notifications and requests [...]
A recent study by InsightExpress, exploring participation trends across social networks, as well as how receptive their members are to advertising, found that 43% of the online population reports using a social networking site. And, no matter their age or number of profiles, social networkers see advertising as a hot topic.Another study by Netpop , [...]
I saw a great email that outlined tips and lessons about social media marketing and how to engage. I am reproducing part of the email here.
1. It’s not free. There are plenty of free social media tools out there. You can certainly set up a MySpace brand page or LinkedIn profile for free. [...]
The Wall Street Journal discusses marketing in the web 2.0 era in a recent report. While the principles they outline are sound, I believe their description of Web 2.0 and it’s related trends leaves a lot to be desired.
Don’t just talk at consumers — work with them throughout the marketing process.
First, what some people call [...]
A post on Mashable talked about Facebook’s plan to monetize using data and allowing marketers to poll.
Facebook finally has a plan on how to monetize its vast user base: according to the Telegraph, they will allow market research companies to poll Facebook users on various details of their personal life.
Yes, that means your sexual orientation, your interests, [...]
Late last week, social networking site Facebook introduced an API that gives access to a user’s status updates.
By ’status’, Wilson means the sort of information that first became commonplace with IM, when users would let their contacts know whether they were online and how available they were — busy, on a call, in a meeting, out [...]
It’s good practice, however, to identify the sacred cows and question them. Here are some thoughts on three pillars of the established order, including social media.
1. The Future of Facebook and Twitter
For the record, I believe that social media has permanently changed the landscape of marketing. Tools now exist for consumers to control the conversation [...]
A shift is coming to marketing. The shift will bring with it new demands on marketers, but with even more new opportunities. You don’t need a crystal ball to figure out what is coming, just a healthy respect/empathy for the consumer (who, if you haven’t heard, is in control), an eye on those in your [...]
Even as traditional publishers put the squeeze on digital units, efforts to expand online video are pushing ahead. After initial forays in the last few years, magazine and newspaper sites are upgrading video operations with an eye toward reaping the premium rates that video ads command.
Publishers such as Forbes, Conde Nast, The New York Times and The [...]