News and Notes on Social Network and User Behavior Analytics
In a recent articled titled From Russia With Love: Facebook Lands $200 Million, Businssweek revealed that Facebook raised $200 Million by selling 1.96% of preferred stock to Digital Sky Technologies (DST), valuing the social network at $10 billion.
While other private investors have offered to buy Facebook shares for valuations in the range of $4 billion to $6 billion, [...]
Just read a post titled Research Questions the Long Term Success of Twitter and here are the points the author makes in support of his argument:
More than 60 percent of Twitter users stopped using the free social networking site a month after joining, according to data from Nielsen Online, which measures Internet traffic.
Twitter’s audience retention rate, [...]
The Five Eras of the Social Web:
1) Era of Social Relationships: People connect to others and share
2) Era of Social Functionality: Social networks become like operating system
3) Era of Social Colonization: Every experience can now be social
4) Era of Social Context: Personalized and accurate content
5) Era of Social Commerce: Communities define future products and services
Timing [...]
Almost a third of users of social networking websites such as Facebook and MySpace are fed up with receiving requests to join online groups or try new applications, according to a study.
The study, for industry body the Interactive Advertising Bureau, found that 31% of social networking website users disliked the barrage of notifications and requests [...]
In the not so distant past Facebook introduced an API that gives access to a user’s status updates. By ’status’, we mean the sort of information that first became commonplace with IM, when users would let their contacts know whether they were online and how available they were — busy, on a call, in a meeting, out [...]
A very interesting article just appeared on Time.com describing why Social Networks maynot always make a good business. In some of my earlier blogs, I talked about the need to have a strong business model and value proposition for Facebook to succeed. Thats why I gave Twitter a much higher probability of success than Facebook.
I [...]
A better question is does Facebook have any core competence … I have a sneaking suspiscion that Facebook is falling into the trap of being everything to everyone. While thats a good dream, it is very rarely real. Every successful company has had a core competence and Facebook needs to find, define and evolve its [...]
I saw a great email that outlined tips and lessons about social media marketing and how to engage. I am reproducing part of the email here.
1. It’s not free. There are plenty of free social media tools out there. You can certainly set up a MySpace brand page or LinkedIn profile for free. [...]
As predicted in an earlier post, Facebook has retracted their T&Cs
A couple of weeks ago, we posted an update to our Terms of Use that we hoped would clarify some parts of it for our users. Over the past couple of days, we have received a lot of questions and comments about these updated terms [...]
A post on Mashable talked about Facebook’s plan to monetize using data and allowing marketers to poll.
Facebook finally has a plan on how to monetize its vast user base: according to the Telegraph, they will allow market research companies to poll Facebook users on various details of their personal life.
Yes, that means your sexual orientation, your interests, [...]