News and Notes on Social Network and User Behavior Analytics
A shift is coming to marketing. The shift will bring with it new demands on marketers, but with even more new opportunities. You don’t need a crystal ball to figure out what is coming, just a healthy respect/empathy for the consumer (who, if you haven’t heard, is in control), an eye on those in your [...]
Today I read a blog post by Max Kalehoff that spoke about marketing challenges for small and medium sized businesses. Here are some of the salient points of the blog that I feel are relevant for us:
Small to medium is actually huge
Half of the online advertising market is comprised of small and midsized businesses. The [...]