News and Notes on Social Network and User Behavior Analytics
Here are a few takeaways from The Secrets of Social Media Seminar that took place last week:
1. Viral marketing is now predictable.
Yes, it’s true. Who would have ever guessed that one day we would be able to predict viral marketing? Its called “Social Velocity”, a secret formula that can be used to literally harness viral marketing for just about [...]
I recently read a blog on techcrunch where they delved deeper into latest set ofComscore data. It seems that Facebook continues to show tremendous growth, and may well catch up to MySpace in terms of U.S. unique visitors by 2010. But another interesting trend, and one that is important to advertisers, are the increases in engagement both [...]
Marketers are struggling to generate the best possible results from their marketing dollars. Efficiency is critical, and top of mind for Q4 and early 2009 is how budgets will be utilized across channels generating the most positive results.
Sure, a discussion will continue about the merits of paid search and other more measurable, controllable forms of media [...]