News and Notes on Social Network and User Behavior Analytics
According to a new report on the Global Online Media Landscape by The Nielsen Company Online, engagement by Internet users is deepening, in part a result of a shift toward video content and social networking as popular online subcategories.Highlights of the report include:
The number of American users frequenting online video destinations has climbed 339% since [...]
A recent study by InsightExpress, exploring participation trends across social networks, as well as how receptive their members are to advertising, found that 43% of the online population reports using a social networking site. And, no matter their age or number of profiles, social networkers see advertising as a hot topic.Another study by Netpop , [...]
I found an intersting blog post predicting whats in store for the advertising and media industry this year. Here they are:
The economy will get much, much worse before it gets better. It pains me to write this, but I truly believe it.
While we will lose a number of ad and media companies before the year [...]
DURING THE PAST SEVERAL YEARS, as marketers jumped headlong into the online channel, many have embraced behavioral targeting with excitement. That excitement, however, while genuine and mostly warranted, has not always been grounded in an understanding of BT’s diversity or complexity. The challenge and opportunity for both marketers and behavioral networks in a recession, is to [...]
In his latest blog post Joe Marchese says that the development of successful social advertising / marketing programs will be required.
Socialization of media is a true shift in control from media outlets to individuals and it is incredibly disruptive.
As consumer attention is increasingly directed to nontraditional or social media, consumers using traditional media are getting [...]
In an industry where the “Wanamaker” question hovers over the creation of every media plan seeking to target a brand’s message to the right consumer — and the selection of media to achieve that goal — the notion that “50% of a media buy is wasted, but which half?” seems to be more relevant today [...]
Here is a post that in a lot of ways summarizes what we have been saying and why Socialesque’s technology might help in solving a piece of the puzzle.
The use of social networking sites will continue to grow, but advertising will not necessarily expand along with it, according to market research firm IDC. Framingham, Mass.-based IDC [...]
Following is an adaptation of a very interesting post about the inefficacies of display and brand advertising.
Online display advertising has become the bucket for all forms of terrible advertising. Pop-ups, interstitials, banner ads, Flash ads, and countless others litter our Web sites in lame attempts to generate revenue. We continue to develop new ad formats [...]
Advertisers have acknowledged the economic environment by either freezing or reducing ad spending. By tackling the problem from a new vantage point, you can create opportunities for success that may not have thought of before. Put it another way:
Why do we think spending money is the best way to market a product?
When determining how to build [...]
There has been a lot of activity trying to make advertising work on Social Networks, but despite the ability to segment and target effectively, CPM (the price paid per 1,000 impressions) and click through rates remain low. Google Adwords, on the contrary should have a lot better click through rate as compared to the same [...]