News and Notes on Social Network and User Behavior Analytics
At Socialesque we have a rather unique approach to new media analytics that we refer to as our “Rules of Engagement.” Basically, we begin by working with a customer to identify the expected, desired, and undesirable behaviors of users of the content — a step we call Modeling.
Once we have a good [...]
This is a video of the slides I used for a guest lecture in Jim Webster’s Audience Analysis class today at Northwestern University.
New Media Measurement Lecture @ Northwestern University 2009
The Five Eras of the Social Web:
1) Era of Social Relationships: People connect to others and share
2) Era of Social Functionality: Social networks become like operating system
3) Era of Social Colonization: Every experience can now be social
4) Era of Social Context: Personalized and accurate content
5) Era of Social Commerce: Communities define future products and services
Timing [...]
Almost a third of users of social networking websites such as Facebook and MySpace are fed up with receiving requests to join online groups or try new applications, according to a study.
The study, for industry body the Interactive Advertising Bureau, found that 31% of social networking website users disliked the barrage of notifications and requests [...]
In the not so distant past Facebook introduced an API that gives access to a user’s status updates. By ’status’, we mean the sort of information that first became commonplace with IM, when users would let their contacts know whether they were online and how available they were — busy, on a call, in a meeting, out [...]
This is an excellent post on Metrics Insider by Judah Phillips.
In 2009, Web analytics managers have a multitude of different tools to select to deploy at their corporation. Sets of tools from industry leaders, such as Omniture, WebTrends, Unica, CoreMetrics , Google, and Yahoo, are among the most popular, while options from smaller players [...]
Here are a few takeaways from The Secrets of Social Media Seminar that took place last week:
1. Viral marketing is now predictable.
Yes, it’s true. Who would have ever guessed that one day we would be able to predict viral marketing? Its called “Social Velocity”, a secret formula that can be used to literally harness viral marketing for just about [...]
A very interesting article just appeared on Time.com describing why Social Networks maynot always make a good business. In some of my earlier blogs, I talked about the need to have a strong business model and value proposition for Facebook to succeed. Thats why I gave Twitter a much higher probability of success than Facebook.
I [...]