News and Notes on Social Network and User Behavior Analytics
A recent study by InsightExpress, exploring participation trends across social networks, as well as how receptive their members are to advertising, found that 43% of the online population reports using a social networking site. And, no matter their age or number of profiles, social networkers see advertising as a hot topic.Another study by Netpop , [...]
I saw a great email that outlined tips and lessons about social media marketing and how to engage. I am reproducing part of the email here.
1. It’s not free. There are plenty of free social media tools out there. You can certainly set up a MySpace brand page or LinkedIn profile for free. [...]
In a post on techcrunch it was revealed that plaYce has announced the beta launch of its Game-Platform-as-a-Service, aimed at assisting game developers bring high-quality 3D game play right into the browser. Games in plaYce are based on 3D renderings of real cities such as San Francisco and New York.
plaYce is targeting independent game developers who will be [...]
As predicted in an earlier post, Facebook has retracted their T&Cs
A couple of weeks ago, we posted an update to our Terms of Use that we hoped would clarify some parts of it for our users. Over the past couple of days, we have received a lot of questions and comments about these updated terms [...]
The Wall Street Journal discusses marketing in the web 2.0 era in a recent report. While the principles they outline are sound, I believe their description of Web 2.0 and it’s related trends leaves a lot to be desired.
Don’t just talk at consumers — work with them throughout the marketing process.
First, what some people call [...]
A post on Mashable talked about Facebook’s plan to monetize using data and allowing marketers to poll.
Facebook finally has a plan on how to monetize its vast user base: according to the Telegraph, they will allow market research companies to poll Facebook users on various details of their personal life.
Yes, that means your sexual orientation, your interests, [...]
Mark Zuckerberg says, with regards to the changes in the privacy and data ownership, that the issues are not so cut and dry. When you share your data with someone else, whether it be an email or a photo, it becomes their data as well. You cannot normally rescind data you share with other people [...]
I recently read a blog on techcrunch where they delved deeper into latest set ofComscore data. It seems that Facebook continues to show tremendous growth, and may well catch up to MySpace in terms of U.S. unique visitors by 2010. But another interesting trend, and one that is important to advertisers, are the increases in engagement both [...]
This chart assumes an average of $3 million per 30-second spot.
GoDaddy achieved the best “dollars per social media conversation” rate, followed closely by Doritos. However, considering that Doritos’ commercials were consumer-generated, their ad budget would have clearly been significantly lower.
Pepsico and Coca-Cola’s soft drink brands were grouped together, as were Anheuser-Busch’s varieties.
This is a interesting post that I read about how Twitter has not come up with a business model but yet was able to raise $35M of unsolicited funds. Reminds me of irrational exhuberance of the tech bubble. Whats even more astonishing is that its happening in the wake of the biggest credit crisis of [...]