Socialesque Blog

Socialesque Blog

News and Notes on Social Network and User Behavior Analytics

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Archive for January, 2009

Facebook Is Too Crowded and The Analytics Aren’t Up to Snuff

It’s good practice, however, to identify the sacred cows and question them. Here are some thoughts on three pillars of the established order, including social media.
1. The Future of Facebook and Twitter
For the record, I believe that social media has permanently changed the landscape of marketing. Tools now exist for consumers to control the conversation [...]

Future of Advertising and Media Industry

I found an intersting blog post predicting whats in store for the advertising and media industry this year. Here they are:

The economy will get much, much worse before it gets better. It pains me to write this, but I truly believe it.
While we will lose a number of ad and media companies before the year [...]

Social Gaming in 2009

Startups associated with social gaming were all the funding rage in 2008. However, with the recession in full swing the challenges and opportunities for social games, which still primarily exist on major social networks, are considerably different.
The unpredictability of social games is a major challenge. Majority of startups in the space are still at the mercy [...]