News and Notes on Social Network and User Behavior Analytics
A shift is coming to marketing. The shift will bring with it new demands on marketers, but with even more new opportunities. You don’t need a crystal ball to figure out what is coming, just a healthy respect/empathy for the consumer (who, if you haven’t heard, is in control), an eye on those in your [...]
Even as traditional publishers put the squeeze on digital units, efforts to expand online video are pushing ahead. After initial forays in the last few years, magazine and newspaper sites are upgrading video operations with an eye toward reaping the premium rates that video ads command.
Publishers such as Forbes, Conde Nast, The New York Times and The [...]
In the first major overhaul of its guidelines in eight years, the self-regulatory group Network Advertising Initiative today will issue new privacy principles for online behavioral advertising, or serving ads to people based on their Web history.
As with the old standards, the new code of conduct in many circumstances requires ad companies that target Web [...]
DURING THE PAST SEVERAL YEARS, as marketers jumped headlong into the online channel, many have embraced behavioral targeting with excitement. That excitement, however, while genuine and mostly warranted, has not always been grounded in an understanding of BT’s diversity or complexity. The challenge and opportunity for both marketers and behavioral networks in a recession, is to [...]
In his latest blog post Joe Marchese says that the development of successful social advertising / marketing programs will be required.
Socialization of media is a true shift in control from media outlets to individuals and it is incredibly disruptive.
As consumer attention is increasingly directed to nontraditional or social media, consumers using traditional media are getting [...]
In an industry where the “Wanamaker” question hovers over the creation of every media plan seeking to target a brand’s message to the right consumer — and the selection of media to achieve that goal — the notion that “50% of a media buy is wasted, but which half?” seems to be more relevant today [...]