News and Notes on Social Network and User Behavior Analytics
Here is a post that in a lot of ways summarizes what we have been saying and why Socialesque’s technology might help in solving a piece of the puzzle.
The use of social networking sites will continue to grow, but advertising will not necessarily expand along with it, according to market research firm IDC. Framingham, Mass.-based IDC [...]
Following is an adaptation of a very interesting post about the inefficacies of display and brand advertising.
Online display advertising has become the bucket for all forms of terrible advertising. Pop-ups, interstitials, banner ads, Flash ads, and countless others litter our Web sites in lame attempts to generate revenue. We continue to develop new ad formats [...]
Our understanding of massively multiplayer online games and the motivations of the gamer have grown dramatically in a very short period of time. More and more students are taking classes in game design, more and more universities are offering game design programs, and scholars from a variety of disciplines have turned their attention to [...]
One of our works-in-progress is a commercial version of the navigation analysis software I (Sean Zehnder) originally developed as part of my Ph.D. dissertation. First, the Socialesque API was integrated into an Adobe Flex 3 application where the user can draw “trails” — or imagined paths of a game player in a two-dimensional plane.
As [...]
Advertisers have acknowledged the economic environment by either freezing or reducing ad spending. By tackling the problem from a new vantage point, you can create opportunities for success that may not have thought of before. Put it another way:
Why do we think spending money is the best way to market a product?
When determining how to build [...]