News and Notes on Social Network and User Behavior Analytics
Marketers today love the concept of integration, advertisers love to tout an integrated effort, agencies love to sell the integrated model to those same advertisers, and consumers theoretically love the cohesive nature of which their day is infused with pertinent “Integrated Marketing”. That said “Integrated Marketing” today is about making sure that when a TV [...]
In sizing the mobile market, Nielson has found the following patterns.
Overall, in Q2 2008, Nielsen sees 161 million U.S. mobile users accessing data of some sort, 137 million of them going to text. We now have 43 million mobile Internet users. The growth curve since last August is slow and steady, adding around a million [...]
Marketers are struggling to generate the best possible results from their marketing dollars. Efficiency is critical, and top of mind for Q4 and early 2009 is how budgets will be utilized across channels generating the most positive results.
Sure, a discussion will continue about the merits of paid search and other more measurable, controllable forms of media [...]
“The old, ironclad vessels of the industrial era will sink under the crashing waves, while firms that create highly nimble and networked structures and connect to external ideas and energies will gain the buoyancy they require to survive.” (Tapscott & Williams, 2006)
I recently read a paper about the evolution of the marketing paradigm. It was [...]
Social Networks is now mainstream, according to Forrester Research. The company’s research shows 2008 a significant growth for social media, with a decided majority now contributing. 75 percent of Internet users participate in some form of social media, up from 56 percent in 2007. Adoption rates vary by the type of activity. For example, Forrester found large growth [...]
B2B market research is a $100,000 million dollar industry and LinkedIn is expected to debut a network catering to business-to-business market researchers hoping to tap into that. LinkedIn Research Network has already partnered with six market research firms to conduct targeted B2B primary research among its network of some 30 million professionals worldwide.
For the LinkedIn [...]
The majority of men often recall online advertising after their online experience has concluded. In fact, nearly half purchase a product or service as a result of an online advertisement, demonstrating the impact of online adverting on buying decisions.
Contrary to commonly held industry perceptions, this demographic is very receptive to certain types of online advertising. [...]
A recent Wall Street Journal article reported that adoption of particular emerging technologies is starting to wane during these trying economic times:
In recent years, marketers have set aside a portion of their ad budgets to experiment with digital technologies such as Web video, mobile phones, gaming and virtual worlds. But with broader economic turmoil reaching Madison Avenue, [...]
Today I read a blog post by Max Kalehoff that spoke about marketing challenges for small and medium sized businesses. Here are some of the salient points of the blog that I feel are relevant for us:
Small to medium is actually huge
Half of the online advertising market is comprised of small and midsized businesses. The [...]
… this is a reproduction of a blog by Joe Marchese.
I have long been convinced that standard online marketing metrics were not only ineffective and inefficient for marketers, but were also destroying the quality of content on the Internet. Over a year ago I wrote about“Advertising’s Role In Crippling The Internet As A Medium” and again [...]