News and Notes on Social Network and User Behavior Analytics
I read a very thought provoking blog on Online Publishing Insider that touches upon some of my earlier blogs regarding measuring Engagement
The author postulates that marketers need to understand their audience well enough to move from metrics to indices to the brand engagement story. Some key points to laid out are:
What is the epiphany of [...]
In today’s MediaPost’s Online Media Daily, Mark Walsh writes about a recent JupiterResearch study comparing the users of Facebook and MySpace alongside the spending plans of advertisers in 2008. According to Walsh, the study argues advertisers are oddly focussed on Facebook, despite the fact that MySpace has a larger user-base with a more ad-friendly [...]
There has been a lot of activity trying to make advertising work on Social Networks, but despite the ability to segment and target effectively, CPM (the price paid per 1,000 impressions) and click through rates remain low. Google Adwords, on the contrary should have a lot better click through rate as compared to the same [...]
I attended an interesting talk yesterday by Jason Fried of 37Signals, the company best known for creating Basecamp and the web framework Ruby on Rails. The talk was part of the Chicago New Media Summit. Fried’s main take-away was:
You can win a person’s loyalty faster by teaching them something than by selling them something.
In other words, [...]
I have said this often … the key to success in the viral marketing space is engaging content. In a world where the direction of marketing and advertising is being re-charted, knowing the key factors that help make engaging interactive content can go a long way!
So here they are …
CHALLENGE - Applications or enviornments that allow [...]
Peter Kim has a fascinating list of social media marketing examples at his blog that is definitely worth a gander.
Many many companies are stabbing in the dark with every new medium that comes along, trying to reach or maintain their grasp on an audience. These days it’s blogs, podcasting, and social network services like MySpace, [...]
I found a great blog that talks about Marketing Spending in Recession. Here is a summary of what the author talked about:
How we respond to a recession dictates our success (or failure) not only during, but more importantly after, the market downturn. Companies that can hold their ground through a downturn often become market leaders [...]
In today’s Washington Post, Kim Hart wrote an interesting article about users being booted from Facebook for simply using the site too much.
For many, Facebook has become an indispensable tool for managing their social lives. But all the friending, messaging and poking on the online social network has created a hazard: using it too much. Elizabeth [...]
We are very excited to be simultaneously launching our new website (www.socialesque.com) and blog (blog.socialesque.com).
The blog will be an outlet for some of our company news, as well as a forum for sharing interesting links, articles, and other information related to the analysis of social networks and user behavior.
We have some very exciting projects in [...]