News and Notes on Social Network and User Behavior Analytics
In a recent articled titled From Russia With Love: Facebook Lands $200 Million, Businssweek revealed that Facebook raised $200 Million by selling 1.96% of preferred stock to Digital Sky Technologies (DST), valuing the social network at $10 billion.
While other private investors have offered to buy Facebook shares for valuations in the range of $4 billion to $6 billion, [...]
Brian Stelter’s article “Hulu Questions Count of its Audience” in today’s New York Times does a great job of illustrating one of the central tensions in the world of online audience measurement: sampling vs. what I like to call comprehensive internal measurement or CIM.
No matter how you try to spin it, Nielsen and comScore [...]
Socialesque CTO, Sean Zehnder, took part in a panel presentation about Online Marketing Strategies with Victor Hamburger (Wharton Center) and Chris Szalaj (Tennessee Performing Arts Center) at the Broadway League’s Spring 2009 Conference in NYC. The Broadway League is the national trade association for the Broadway industry. Overall the goal was to provide a bit [...]
Just read a post titled Research Questions the Long Term Success of Twitter and here are the points the author makes in support of his argument:
More than 60 percent of Twitter users stopped using the free social networking site a month after joining, according to data from Nielsen Online, which measures Internet traffic.
Twitter’s audience retention rate, [...]
In his post on Mediapost Phil Leggiere wrote
The premise and big promise of online display advertising has been that it could ultimately free advertisers from the “blind spending” of traditional media. Online, the pitch went, and still goes, John Wanamaker’s paradox, the famous zen koan of traditional media — “I know that half my advertising works, but [...]
According to a new report on the Global Online Media Landscape by The Nielsen Company Online, engagement by Internet users is deepening, in part a result of a shift toward video content and social networking as popular online subcategories.Highlights of the report include:
The number of American users frequenting online video destinations has climbed 339% since [...]
At Socialesque we have a rather unique approach to new media analytics that we refer to as our “Rules of Engagement.” Basically, we begin by working with a customer to identify the expected, desired, and undesirable behaviors of users of the content — a step we call Modeling.
Once we have a good [...]
This is a video of the slides I used for a guest lecture in Jim Webster’s Audience Analysis class today at Northwestern University.
New Media Measurement Lecture @ Northwestern University 2009
The Five Eras of the Social Web:
1) Era of Social Relationships: People connect to others and share
2) Era of Social Functionality: Social networks become like operating system
3) Era of Social Colonization: Every experience can now be social
4) Era of Social Context: Personalized and accurate content
5) Era of Social Commerce: Communities define future products and services
Timing [...]
Almost a third of users of social networking websites such as Facebook and MySpace are fed up with receiving requests to join online groups or try new applications, according to a study.
The study, for industry body the Interactive Advertising Bureau, found that 31% of social networking website users disliked the barrage of notifications and requests [...]